TORINO 2008 WORLD DESIGN CAPITAL SCIENTIFIC COMMITTEE MEETS
21.03.2007 News
Torino (Italy) - The second Meeting of the Scientific Committee of
Torino 2008 World Design Capital ended on Tuesday, 6 March 2007.
Michael Thomson, Guta Moura Guedes and Enrico Morteo met with the staff
of the Organising Committee for two days of fast-paced, constructive
encounters concerning the elements of the initiative and just what
Torino 2008 World Design Capital truly wants to be. The debate led to
the definition of the organisational setup of the entire manifestation,
including a subdivision into four specific, thematic macro-areas. Every
related initiative will take place within these thematic areas.
The
first macro-area involves the general public and aims at familiarising
the public with the world and the concept of design. The second
macro-area will study the relationship between design, business and the
economic world; the third will center on education and will actively
involve young students of design schools from all over the world. The
fourth macro-area will feature the world's most prestigious design
centers, which will be hosted in Torino in order to encourage dialog
and an exchange of experiences on an international level.
During
the meeting, a visual guide was drawn up containing the norms for
making use of the elements that help define the visual identity of the
initiative. The logo, the font and the chromatic tones of green will be
presented as instruments to be used during the various projects.
The
objective is to dialog, in an open and flexible manner, with various
forms of creativity and professionalism that, together, will help
construct and define the image of Torino 2008 World Design Capital.
The
results of this important work on the contents of the initiative, for
which the efforts of the Scientific Committee have been a determining
factor in terms of ideas and experience, will be officially presented
during a press conference that will be held in Milan at the prestigious
head offices of the newspaper Corriere della Sera on 18 April 2007
during the Salone del Mobile.
For further information please contact:
Press Office
Torino 2008 World Design Capital
M. + 39 349 3102241
E: press@torinoworlddesigncapital.it
About the World Design Capital
World
Design Capital is a biennial global competition culminating in a
year-long celebration of the role of design in improving the social,
cultural and economic life of cities. It is a project of the
International Design Alliance (IDA), led by the International Council
of Societies of Industrial Design (Icsid).
The title will
be conferred on cities that have demonstrated exceptional progress
using the varied tools design offers. They must prove that government,
industry, educational institutions, designers and, in fact, the very
population of the city, are working individually and in concert to
realise the full potential of design. We are looking for sustainable
and visible results that enhance the experience of the city and improve
the quality of life for its citizens. www.worlddesigncapital.com
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