Paul Hughes and Lawrence Zeegen join Icograda Board

Montreal (Canada) - President Russell Kennedy is pleased to announce that Paul Hughes (the Netherlands) and Lawrence Zeegen (United Kingdom) have joined the Icograda Executive Board as co-opted Board Members. "Paul and Lawrence bring experience, passion a
Montreal (Canada) - President Russell Kennedy is pleased to announce that Paul Hughes (the Netherlands) and Lawrence Zeegen (United Kingdom) have joined the Icograda Executive Board as co-opted Board Members. "Paul and Lawrence bring experience, passion a

05.04.2011 News

Montreal (Canada) - President Russell Kennedy is pleased to announce that (the Netherlands) and Lawrence Zeegen (United Kingdom) have joined the Icograda Executive Board as co-opted Board Members. "Paul and Lawrence bring experience, passion and personal networks to our leadership team that will expand Icograda's ability to nurture and develop key programmes and activities. Their approach to the practice of communication design demonstrates the multidisciplinary nature of the profession today and its direction for the future." says Kennedy.


Above: Paul Hughes presenting at Optimism: Icograda Design Week in Brisbane. Photo: Seesaw Photography

Paul Hughes
is based in Amsterdam where he is a strategic director and partner of Lava, the creative strategic design agency recently awarded European Design Agency of the Year 2010.

Since 2005 Paul has consulted with Design Machine in New York, a strategic brand building company run by Alexander Gelman, who has been called one of the ‘world’s most famous modern and contemporary artists in all media.’

There is an emerging group of people who have become a key driving force in economic development that social scientist Richard Florida calls the Creative Class. These people face new challenges, have new responsibilities, and require a skill of life-long learning. Paul is an active coach to people who interact with, or act within, this Creative Class on an individual and team level.

Paul is also a speaker and trainer on Design Thinking, a practical model that contains key principles behind any creative process. 

Additionally, Paul speaks on the subject of what makes Dutch Design so unique. He believes that it is not individual designers nor their productions that makes Dutch Design unique but rather it is the connections between them.

Paul has been a visiting lecturer at a variety of institutes in Europe and worldwide.



Above: Lawrence Zeegen (left) and Bruno Porto (right) during the 2010 ADAA judging in San Jose. Photo: Sean Teegarden.

Lawrence Zeegen
is an illustrator, educator, writer.

As Head of School, School of Communication Design, Kingston University, Lawrence leads undergraduate and postgraduate courses in animation, film making, graphic design, illustration and screen design for film and TV.

Lawrence has lectured and spoken at conferences, institutions and design events nationally and internationally and acted as consultant and external examiner for numerous academic institutions internationally. His expertise covers academic course documentation, specifically in the fields of graphic design, illustration, photography and interactive media.

Lawrence's clients have included major international newspapers, magazines, book publishers, design companies and advertising agencies. He continues to create illustrations for the Comment and Debate pages of The Guardian Newspaper, as a regular fortnightly contributor.

As a design writer, Lawrence has contributed to numerous magazines and publications including Creative Review, MacFormat, The Journal (Association of Illustrators), Digital Creative Arts, Computer Arts and is a regular lead contributor to Computer Arts Projects. The author of five published books on the subject of illustration - Digital Illustration: A Master Class in Creative Image-Making (Rotovision 2005), The Fundamentals of Illustration (AVA 2005), Secrets of Digital Illustration: A Master Class in Commercial Image-Making (Rotovision 2007), What is Illustration? (Rotovision 2009) and Complete Digital Illustration (Rotovision 2010). His latest books, The Design Graduate's Survival Manual (Laurence King) and Fifty Years of Contemporary Illustration (Laurence King) are to be published in 2012 and 2013.



For more information, please contact:

Brenda Sanderson
Icograda Managing Director
E: bsanderson@icograda.org

Gabriel Gosselin
Communications Manager
E: fggosselin@icograda.org

About Icograda

Icograda (the International Council of Graphic Design Associations) is the world body for professional communication design. Icograda promotes communication designers' vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide. The vision, mission and core values of the Council are collectively embodied in the statement 'leading creatively' and manifested through our Members' diverse activities to use design as a medium for progressive change.

Montreal (Canada) - President Russell Kennedy is pleased to announce that Paul Hughes (the Netherlands) and Lawrence Zeegen (United Kingdom) have joined the Icograda Executive Board as co-opted Board Members. "Paul and Lawrence bring experience, passion a
Montreal (Canada) - President Russell Kennedy is pleased to announce that Paul Hughes (the Netherlands) and Lawrence Zeegen (United Kingdom) have joined the Icograda Executive Board as co-opted Board Members. "Paul and Lawrence bring experience, passion a

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