FAILURE TO INVEST IN DESIGN LEADS TO LONG-TERM BUSINESS DECLINE
06.07.2006 News
London (United Kingdom) - Almost 50% of all businesses are heading for long-term
decline by failing to invest in design, according to a new survey by
the Design Council. Design in Britain 2005 06 reviewed 1,500 companies
of all sizes and from all sectors to understand their perceptions and
use of design. Results show that every 100 spent on design increases
turnover by 225. Yet, 45% of all UK companies are failing to invest in
design and only 16% believe that design is crucial to success. The
Design Council has developed an online information resource, the Value
of Design Factfinder, which provides compelling evidence of the impact
that using design can have on business bottom line.
For further information please contact:
W: www.designcouncil.org.uk/factfinder
The British Design Council is an associate member of Icograda.
relatedarticles
04.05.2021 News
in memoriam: essam abu awad (1958-2021)
10.16.2020 News
in memoriam: yu bingnan (1933–2020)
10.02.2020 News